We're a scrappy, speedy, MVP validating skunkworks for hire
Even the strongest product teams struggle to quantify which big, forward-looking bets are worth making, and how much to bet on each one. Knowing something will cost a lot while confronting uncertainty about how users will respond can kill ideas with transformative potential and dead-end a product roadmap.
Conserving capital and driving focus are important (especially now) but so is trying new things (especially now). To do both, it’s critical to remove as much of the guesswork as possible.
We’re a super lean product development shop that works with your team to remove the guesswork and push past ambiguity around the most impactful things to build next.
Three tracks to mix and match
Foundations in Optimization
Relative to core product development, day-to-day optimization requires completely different habits around scoping, evaluating trade offs, building, and measuring impact.
We’ll drive fast results to your bottom line, and leave your team with a framework in place to keep building on this progress.
MVPs-as-a-Service
Your roadmap should have plenty of novel and risky ideas under consideration. The next challenge is to have a scrappy process that will rapidly filter out and de-risk the best ones.
We’ll run that process so your roadmap decisions are informed by empirical data. When you’re ready, we’ll hand it off to your team.
Ideaflow
Effective creativity and innovation demands a switch in mindset from what works best in an ordinary business context - one that is especially hard to achieve when the chips are down and the pressure is up.
If your team wants to try new collaborative settings to unlock ideaflow and re-energize the product vision, we can help.
Our Team
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Partner
Paul Ricketts
Paul is a product executive and practitioner with 14 years of experience building and advising companies from 0 to 1 (for which he has a special affinity) and 1-1000. Over the years, he’s observed the many habits of startups that can underpin their success or increase the odds of failure (and personally contributed to both phenomena). He has a lot to teach, but also still a lot to learn; and believes that for individuals, teams and organizations it’s not what you already know but how fast you’re learning that will determine what you’re able to achieve going forward.
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Partner
Andy McSherry
Andy McSherry is a seasoned software engineer with over a decade of experience in application development for early and growth stage startups. His expertise spans the entire software stack, from dev-ops and backend to web and mobile. Throughout his career, Andy has led various engineering teams, served as fractional CTO, overseeing the development of numerous applications across different industries. He has also managed globally distributed teams and has been instrumental in scaling systems from inception to serving customers at scale.
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